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As the book publishing industry moves online more and more every year, it’s important for authors to establish an author platform to market their books to their ideal readers. Most author platforms consist of an author website, a social media presence, a newsletter, and perhaps a few other outlets such as Patreon, Facebook or Discord groups, and so forth.
In 2020, the biggest social media platforms for authors are arguably Instagram, Twitter, Facebook, and YouTube.
***Disclaimer: Not all marketing tactics will work for all authors. It’s going to depend on your launch strategy, skill set, and many other factors. For example, my launch strategy relies heavily on creating hype and longer pre-orders (three to six months), while other authors may focus on fast releases and paid advertising. This article is meant to generate potential ideas for marketing if you are looking to either start a YouTube channel or if you would like to try different marketing strategies for your current channel. Don’t be afraid to experiment to see what works for you!***
Read Meg’s blog on ProWritingAid:
YouTube for Authors: How to Market Your Books on YouTube
SOURCES REFERENCED IN THIS VIDEO:
THE CYBORG TINKERER By Meg LaTorre | Meet the Characters
The Cyborg Tinkerer Audiobook: Chapter 1
The Cyborg Tinkerer Audiobook Teaser: Introducing Cirque du Borge
The Cyborg Tinkerer Q&A
The Cyborg Tinkerer Release Day Q&A
Meg LaTorre’s Instagram:
17 Romance Tropes I Hate
iWriterly’s Writing Update Playlist
The Creative Penn: Book Marketing: 10 Best Book Trailer Types
Dummies.com: Ensure Your Giveaways and Contests Are Legal
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// RECORDING SET UP: //
• Front Camera: Canon EOS 90D
• Side Camera: Canon EOS M50
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🎨 Character art of Meg created by David B.
🎨 The Cyborg Tinkerer character art created by Tara Spruit.
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