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Ever wondered about the ads that we see in public spaces outside our homes. Ads that are displayed on billboards or street furniture or on transit objects such as buses, trains, metros, and many others. These ads are called Outdoor ads or Out-of-home ads or OOH ads. These ads can also be placed in transit hubs such as railway stations, airports, bus terminals, and taxi stands. Outdoor ads are usually placed in places of high visibility and heavy footfall. Such places are highways, shopping malls, city centers, and some intersections. Every major city in the world has a market place that sees a lot of foot traffic and is used by the brands to advertise their products. OOH ads are among the cheapest of the advertising options available to the brands. OOH ads are also very uncluttered and do not interfere in your life activities. Outdoor ads are omnipresent, as people spend a lot of their time outside their homes, it becomes important for the brands to advertise outdoors.
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Video created by Akhilesh Sharma, Piyush Raj Bharti & Mahima Sauhta.
Voice over by Deepak Singh Toni