LinkedIn is the world’s largest professional network on the internet. You can use LinkedIn to find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to succeed in your career. You can access LinkedIn from a desktop, LinkedIn mobile app, mobile web experience, or the LinkedIn Lite Android mobile app.
How to use Linkedln for business?
LinkedIn for business allows you to build credibility, create a meaningful network, and glean insider expertise from established experts in your industry.
1. Create a LinkedIn Page
Before your company can start LinkedIn marketing, it needs a LinkedIn page. Here’s a quick guide on how to set one up. If you haven’t already created a LinkedIn profile, you’ll need to do so first.
How to create a LinkedIn Page:
1) Visit the LinkedIn Pages section of LinkedIn Marketing Solutions website. Click Create your Page.
2) Choose the appropriate category for your business.
4) Upload your company logo and add your tagline. This step is optional, but don’t skip it. Companies with logos get six times more visits than those without.
5) Click Create Page.
2) Complete your Page
Take your LinkedIn Page from basic to next level by adding more detail. This provides visitors with information about your business and improves your ranking in Google and LinkedIn search results. There’s a reason complete pages get 30% more views.
To add information click the pencil icon on your profile under your company name.
Company description: Tell people about your vision, mission, values, and offer a description of your products and services in three to four short paragraphs. Copy should be natural and written in your brand voice. Google results preview up to 156 characters of your page’s text—so make your description SEO friendly by including keywords.
Hashtags: Up to three hashtags can be added to make your profile more searchable. Pick hashtags that are commonly used Pick hashtags that are commonly used in your industry and that best suit your business.
Cover photo: Add polish to your profile with a background photo. Choose an image that showcases your business. Avoid shots that are too busy or cluttered. Recommended size is 1584 (width) x 396 (height) pixels.
Custom button: Add a button to your profile to encourage action. Options include visit website, contact us, learn more, register, and sign up. Be sure to add the corresponding URL so people who click the button land on the correct page. Make sure to add a UTM parameter for tracking, too.
Manage language: If you have a global brand or multilingual audience, you can add your name, tagline, and description in over 20 different languages.
About us : Tritan Solutions is having experience of more than 8+ Years in different types of software and applications like ERP MLM Ecommerce Algo Software products. We have offices in India and USA with a team of experts working round the clock. We are having good experience in MLM, ERP, E-commerce, CRM Software’s, Website designing, Content writing, Digital Marketing like SEO, SMO, SEM, PPC, Onpage ,Offpage Optimization
About Owner Nidhi Bansal: More than 20+ yrs of experience in IT and 8 yrs of experience in Digital Marketing, Nidhi Bansal is one of the young entrepreneur running her business operations from a registered office in Delhi and California USA.
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