Weedmaps and Springbig have joined forces to create an omnichannel experience for your customer, whether they begin their journey online and end it in the store or begin in-store then go online.
Together we’ve broken down the wall that has existed for so long between the physical and virtual worlds. What does that mean exactly? Your customers can now earn and redeem points online or in-store. Not only can they earn and redeem points online, but new customers can even opt-in to your loyalty program right through WM Store! Extending the reach of your program to what’s quickly becoming the most important sales channel in any industry.
Not everyone has a loyalty program, and that’s okay if you don’t, so we went a step further.. You can send targeted promotions to your customer segments via text messages and have those offers live in your customer’s Mobile Wallet App (white-labeled for your dispensary) with Springbig’s platform. Best part. They can be redeemed and tracked online, in-store, and in-app through this new integration with Weedmaps.
Now that your customers are identifying themselves in-store and online, you can create one customer master profile that gives a true 360-degree view of your customer’s behavior. With this data, you can truly personalize your marketing outreach, loyalty program, targeted offers, and product assortment. Not to mention the ability to use your omnichannel loyalty program as a lever to drive traffic online or in the store based on your business needs.