Types of Digital Ad Fraud and Scams: What You Should Know | Marketing 2.0 Conference | Marketing2Conf

This presentation reviews the worrying problem of growing ad scams, spams, and frauds in the realms of marketing and advertising. Given that it leads to fake metrics, financial losses, and negligible ROI for businesses interested in revitalizing their online advertising…

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This presentation reviews the worrying problem of growing ad scams, spams, and frauds in the realms of marketing and advertising. Given that it leads to fake metrics, financial losses, and negligible ROI for businesses interested in revitalizing their online advertising campaigns, the Marketing 2.0 Conference highlights this emerging trend to spread awareness.

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