Types of advertisements that can be used to reach audiences on digital platforms

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Types of advertisements that can be used to reach audiences on digital platforms

A digital advertising company Adsterra that specializes in a variety of ad formats, including display, video, mobile, and native ads.

Adsterra work with both advertisers and publishers to help them reach their target audiences and generate revenue. Similar companies in the digital advertising space include Taboola, Outbrain, and Revcontent.

Ad formats are the different types of advertisements that can be used to reach audiences on digital platforms.

Some common ad formats include:

  • Display ads:

These are ads that are displayed on websites and apps, typically in the form of banners or rectangles. They can be static or animated, and can include text, images, or videos.

  • Video ads:

These are ads that are in the form of video content, and can be played before, during, or after a video on a website or app.

  • Mobile ads:

These are ads that are specifically designed for mobile devices, such as smartphones and tablets. They can take many forms, including display ads, video ads, and native ads.

  • Native ads:

These are ads that are designed to blend in with the surrounding content on a website or app. They can take many forms, such as sponsored articles, social media posts, and in-feed ads.

  • Search ads:

These are ads that appear at the top of search engine results pages when a user enters a specific keyword.

  • Social media ads:

These are ads that appear on social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn.

  • Email ads:

These are ads that are sent to email inboxes in the form of promotional emails.

Adsterra offers a lot of these ad formats to its clients.

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