We are in the midst of this massive economic shutdown and media revolution. For the first time in history, most of the world is essentially locked up like serving in a minimum security prison. Now ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media “noise” created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their “campaigns” will sway customers.
Salesforce marketing maven and author of “The Context Marketing Revolution” ( published by Harvard Business Review Press, Mathew Sweezey talks about how to drive sales and build your brand in this highly competitive uncertain time.
Mathew Sweezey is Director of Market Strategy for Salesforce A researcher, thinker, award-winning marketer, and writer, he keynotes at conferences around the world. When not behind a podium or sifting through data, he routinely works with the world’s largest and most well-respected brands, including UPS, Home Depot, AT&T, and Dell.