SAS Tutorial | How to Market to Customers Based on Online Behavior

Learn three steps to directly market to customer segments based on their online behavior, while keeping their data completely on-premise. In this SAS How To Tutorial, SAS’ Chris Meade shows you how to create: 1) An event in SAS 360…

SAS Tutorial | How to Market to Customers Based on Online Behavior

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Learn three steps to directly market to customer segments based on their online behavior, while keeping their data completely on-premise. In this SAS How To Tutorial, SAS’ Chris Meade shows you how to create:
1) An event in SAS 360 Engage.
2) A segment that captures the customers who trigger that event.
3) A task to directly market to customers in that segment.

Content Outline
0:00 – Intro and overview
0:43 – How to create a new event in SAS Customer Intelligence 360
3:47 – Create a segment
5:31 – Create a direct marketing task
6:57 – Add a primary metric to track customer behavior in real-time

Learn more about SAS Software
SAS® Customer Intelligence 360 Learning Subscription – https://www.sas.com/en_us/training/programs/customer-intelligence-360-learning-subscription.html
SAS® Customer Intelligence 360 Learning Path – https://support.sas.com/training/us/paths/ci.html
SAS® Customer Intelligence 360 Video How To Tutorials – https://video.sas.com/category/videos/sas%C2%AE-customer-intelligence-360
SAS® Customer Intelligence 360 Overview – https://www.sas.com/en_us/software/customer-intelligence-360.html
SAS® Customer Intelligence 360 Support – https://support.sas.com/en/software/customer-intelligence-360-support.html
SAS® Customer Intelligence 360 Communities – https://communities.sas.com/t5/SAS-Customer-Intelligence/bd-p/sas_ci

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