SaaS Pricing: Picking the Best Pricing Strategy for Your Product
The pricing strategy for your product impacts more than you think. It impacts your Ideal Customer Profile. It impacts the economics of your business. It impacts your Win Rate. It impacts churn. It even impacts your competitive dynamics. And yet…
The pricing strategy for your product impacts more than you think. It impacts your Ideal Customer Profile. It impacts the economics of your business. It impacts your Win Rate. It impacts churn.
It even impacts your competitive dynamics. And yet so often – we just make up a number of charges for our product. And more often than not, I see Founders undercharging for their product.
In today’s episode, I’m going to give you the 3 most impact principles I’ve learned when it comes to your SaaS Pricing and when you follow these, you’ll be able to unlock new growth inside your SaaS business.
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PLAYLISTS TO WATCH NEXT
1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM
Playlist: Unstoppable Sales Funnel – https://www.youtube.com/watch?v=Qne7Jdtr7qA&list=PLinI31g4OKHjOHHqeCASTjGRmsbxqaSn4
Playlist: Startup Growth Hacking – https://www.youtube.com/watch?v=L6xtqZnqRfA&list=PLinI31g4OKHiRO3KZD3BPn3DyS8MEcrve
Playlist: SaaS Startup Tips – https://www.youtube.com/watch?v=98vye4o9NNk&list=PLinI31g4OKHhF3TLhNnPPshoRsYR1xVLb
Playlist: Get Your Saas Business to Product-Market Fit – https://www.youtube.com/watch?v=2_FS5w7LIHo&list=PLinI31g4OKHhvAUNG8FYsA-Ohwn9sys_X
2) CREATE AND EXECUTE ON AN UNSTOPPABLE STRATEGY FOR YOUR STARTUP
Playlist: Startup Planning & Strategy – https://www.youtube.com/watch?v=lY-1CxIz9Z4&list=PLinI31g4OKHjyRoS8QgQxasQ_NfV4tdyk
Playlist: Find Investors and Raise Capital – https://www.youtube.com/watch?v=Sgr9m8qxl5Q&list=PLinI31g4OKHioWXLCrtk_ASmDN4eH2kbL
3) QUITTING YOUR JOB AND STARTING A SAAS BUSINESS
🎥 Playlist: How to Quit Your Job & Start a SaaS Business – https://www.youtube.com/watch?v=PGrxuPAObts&list=PLinI31g4OKHjJB7LMO6rVTBBQXRiE_REn
🎥 Playlist: Best Jobs in Your 20s & How to Navigate a Career Change in Your 30s – https://www.youtube.com/watch?v=5rxvrYaXeaY&list=PLinI31g4OKHgpB0ej8mzdWDIM4GcS7vOk
4) RUN YOUR LIFE LIKE A PRO ATHLETE TO MANAGE FOR BURNOUT AND DRIVE PEAK PERFORMANCE AS A STARTUP FOUNDER
🎥 Playlist: Be More Proactive in Life – https://www.youtube.com/watch?v=LUE5fJwa2uk&list=PLinI31g4OKHjWdOCbdw0jwV_gO670peqA
🎥 Playlist: Burnout Prevention & Recovery – https://www.youtube.com/watch?v=4gViNxxnFKQ&list=PLinI31g4OKHja8K71v4p-HW15HDVN4lXN
🎥 Playlist: How to Deal With Sunday Scaries – https://www.youtube.com/watch?v=D-2BlejUn0g&list=PLinI31g4OKHjZYHfAqNhrRangvPpIUenS
WHO IS TK? AND WHY DID HE START UNSTOPPABLE? 👇
^^ How I quit my finance job, built, scaled, and sold a venture-backed startup, and then helped sell the company that bought mine for $4.75bn. Here’s my crazy founder story.
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