Mago Got You is merchandising store looking to promote its street style look and fill for the Kenyan Street Style. Aiming to look at the 90’s Street style and still take a feel in position of the Kenyan market, the Advertisement merged the ‘born tao” look and feel of the project.
The digital Campaign was a nostalgic look at old TV promotions similar to KBC’s OMO PICK A BOX to the vibrant voice of Regina Ray on Whose Smatter Now. The old graphics are also an ode to teams working in Advertising in the late 90’s early 2000’s or as I watched them on our JVC screen. The graphics include Noise which follows the old tv sets.
I opted to create a visual composition of an old tv set in a dark room, having the light of the screen shine at the back, to show the extent of how light on televisions is exposed, and how it would appear in a low it room.
For the Voice Over, the aim was to keep with the old look and fill of the advert. Adding Exaggerated effects like an echo and a repetition of the ‘WIN’ statement to allow the audience to participate on the project.
The sound follows the use of old Tv noise as well as the switching on and Off of the TV SET.
The project was a good challenge, looking at the use of old media forms to promote merchandise.
Using Shapes, Echo effects and minimal Transitions added to the full effect of the video. I opted to add a banner at the bottom of the screen to show more features of the Product.
Enjoy the Ad.