Panel 1 | Navigating Addressable: The Advertisers’ Perspective

This panel will provide deep insight into the current and future state of addressable TV, directly from the advertiser’s perspective. Hear about what options are available to marketers today, what’s coming next, how addressable advertising fits within a larger media…

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This panel will provide deep insight into the current and future state of addressable TV, directly from the advertiser’s perspective. Hear about what options are available to marketers today, what’s coming next, how addressable advertising fits within a larger media strategy, and what is needed to drive further success.

Dave Campanelli, Horizon
Marissa Jimenez, Finecast
Cara Lewis, Dentsu
Jeanine Poggi, AdAge
Nicole Saewert Whitesel, Publicis Media

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