Ambush marketing which is also known as parasite marketing or coat-tail marketing is the practice of hijacking another advertiser`s campaign to raise your own brand`s product or services without spending money. If you want to make a marketing strategy for your business, Ambush Marketing can be your best bet.
Watch this video in which Dr. Vivek Bindra explains what is Ambush Marketing and how it can be used to its maximum potential for the promotion of your brand and services. Watch till the end as you will find some witty and funny examples of popular brands who have used this technique to take a dig at each other.
Dr. Vivek Bindra is the Founder CEO Of Bada Business Pvt. Ltd., One Of The Most Progressive Ed-Tech platforms in South East Asia.
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