This next session is one of the hottest topics in the marketing world, Account-Based Marketing. With so many prospects, how do you strategically target your best prospects? That’s where ABM methodologies come in and we’d like to share how it’s done at Openprise (without expensive ABM vendors’ solutions).
Watch this webinar as our Chief Revenue Officer, Tim Lambert and VP of Marketing, Allen Pogorzelski tackle how we:
– Identify our best prospects – Firmographic data is just the start.
– Accurately grade and score contacts to keep our focus on the best ones.
– Route leads based on accounts, not leads and contacts.
– Keep marketing and sales not just aligned, but constantly improving our process.