Openprise@Openprise #5 – ABM: Aligning sales and marketing to close more business

Welcome to the fifth session of Openprise@Openprise, our master class series where we’ll walk you through all the nifty projects we’ve been working on in-house. The fourth class in our series on Lead Routing covered different use cases for routing…

Openprise@Openprise #5 - ABM: Aligning sales and marketing to close more business

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Welcome to the fifth session of Openprise@Openprise, our master class series where we’ll walk you through all the nifty projects we’ve been working on in-house.

The fourth class in our series on Lead Routing covered different use cases for routing leads with accuracy and agility.

This next session is one of the hottest topics in the marketing world, Account-Based Marketing. With so many prospects, how do you strategically target your best prospects? That’s where ABM methodologies come in and we’d like to share how it’s done at Openprise (without expensive ABM vendors’ solutions).

Watch this webinar as our Chief Revenue Officer, Tim Lambert and VP of Marketing, Allen Pogorzelski tackle how we:

– Identify our best prospects – Firmographic data is just the start.
– Accurately grade and score contacts to keep our focus on the best ones.
– Route leads based on accounts, not leads and contacts.
– Keep marketing and sales not just aligned, but constantly improving our process.

Walk away with some new ideas for your next ABM program–we’ll share some great tips on what worked for us (and what didn’t).

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