Recently Paul Greenberg of NORA Network sat down with Rohan Lock, Regional Director of APAC, to discuss dotdigital, and his role in the company’s growth. From being a part of dotdigital’s core team in the UK and responsible for building dotdigital’s footprint in Australia and Singapore, Rohan discusses the rebranding journey and sheds light on how we have grown in terms of our functionality and capability over the last 20 years.
Rohan also provides a brief overview on dotdigital’s data capabilities and new functionalities such as SMS, Facebook messenger and WhatsApp. Furthermore, Rohan discusses how integral the support from our partners, such as Magento, Shopify, Big Commerce, Salesforce and Microsoft Dynamics has been. He also provides and overview on how clients utilise Engagement Cloud to capture customer data that allows them to segment, personalise, and automate campaigns, targeting right people through right channel and at right time.