No.65 ~ Factor affecting Advertising Budget || With example || student notes ||

πŸ“• Advertising Management Book series πŸ“• https://youtube.com/playlist?list=PLPf7aahSRKFW2ZI1SvmX_Ut864THj-Uiu =========================== πŸ“• Production and Operation Management Book Series πŸ“• https://youtube.com/playlist?list=PLPf7aahSRKFVuCziM_YMAoYYnlLeX5j8F =========================== βœ… How to Purchase Advertising Management Book PDF βœ… https://youtu.be/kU2ZjAuenjM =========================== 00:00 Factor affecting Advertising Budget 00:33 Existing Market Share 01:03 Competition…

No.65 ~ Factor affecting Advertising Budget || With example || student notes ||

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πŸ“• Advertising Management Book series πŸ“•

https://youtube.com/playlist?list=PLPf7aahSRKFW2ZI1SvmX_Ut864THj-Uiu

===========================

πŸ“• Production and Operation Management Book Series πŸ“•

https://youtube.com/playlist?list=PLPf7aahSRKFVuCziM_YMAoYYnlLeX5j8F

===========================

βœ… How to Purchase Advertising Management Book PDF βœ…

https://youtu.be/kU2ZjAuenjM

===========================

00:00 Factor affecting Advertising Budget
00:33 Existing Market Share
01:03 Competition level.
01:30 Stage of Product Life Cycle
02:23 Frequency of Advertisement
03:13 Type of Product

Factor affecting Advertising Budget

1.) Existing Market Share
2.) Competition level.
3.) Stage of Product Life Cycle
4.) Frequency of Advertisement
5.) Type of Product

1.) Existing Market Share

A company with a lower market share will have to spend more on advertising channels to make his brand popular or to acquire the market share. On the other hand company with larger market share have to spend less because they already position their product in the mind of customers.

2.) Competition level.

There is a direct link between competition and advertising budget. If there is a high level of competition, then the advertiser needs a high advertising budget. On the opposite side, if the competition level is low, then the budget requirement will be less. In the case of a monopoly where the competition level is less, the company will need to invest less in marketing.

3.) Stage of Product Life Cycle

It is a common fact that in the introduction or growth stage of the product life cycle, advertisers need a large amount of advertising budget. In these stages, advertisers have to aware the customers about new products. While in the later stages of the product life cycle, the need for the advertising budget will decline.

4.) Frequency of Advertisement
5.) Type of Product

Rest will be cover in video. . . . .

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