A behind-the-pixels peek at creating the Salesforce Digital Waterfall. A longstanding icon of #videowalls as art, and of #creativecontent’s power to change human behavior, it comes to life with #digital water reacting to the physical space. Teamwork as massive as the wall itself was key as it took a village to raise a waterfall. ObscuraDigital, SNA Displays, Analog Way, and us!
Man-in-the-hat reappears in ‘the credits’ Marvel-style : )
Designed, simm’d & rendered for Obscura Digital.
CASE STUDY: http://fusioncis.com/press/SalesForceWaterfall.pdf
Simulation with Realflow, lighting with Maxwell. 1100 frames at 8x HD. Around 250 million polys per frame! 4mm pixel pitch. #exciting Created as 4 overlapping panels of computer-generated waterfall simulation, using RealFlow’s Hybrido. Each simulation panel has about 20 million particles when the waterfall is at full flow. The simulation time/frame is about 5 minutes. Water was run across a horizontal plane and over a vertical lip. Running along the edge of the lip was a series of tiny animated cubes to break up the water, giving it texture. All of the action happening out of view is actually what contributes to the look and behavior of the waterfall.
Waterfall design, simulations & lighting: Fusion CI Studios
Development, design, composit, installation: Obscura Digital – (Obscura is a San Francisco-based creative studio, focused on interactive installations, large-format architectural projections, and immersive environments that generate a sense of awe, wonder, and inspiration for audiences around the globe).
LED screens: Sansi, North America
Backend: Analog Way
Physical render: RenderStorm