Once you’re logged into Twitter, you will see this list of options, click on More and you will see something called Twitter Ads. Once you’re in here, you can go here to create a new campaign. So, let’s try and create a new campaign. Alright, so these are the different kinds of ads that I can create on Twitter. Today in this video, let’s try and increase tweet engagements on any of my tweets.
You can give your campaign a name. My funding source is already selected, for you, you might have to add your credit or debit card. You will need a daily budget and a start date. So, I let the start date be right now. There are 2 kinds of pacing methods, standard or accelerated.
On the left-hand side, you will see there are 3 different divisions, campaign, ad group, and finally review. So, on the campaign level, you basically select your objective and ad budget. On the ad group level, you will basically do targeting and choose your creative. Let’s click on next and go to the ad group. You can give your ad group a name. You can also select the start and end time for particular ad groups and give your ad group a budget if you want to. I would not want to do either of these, so whatever budget I’ve added at the campaign level will get used across all the ad groups inside the campaign.
There are different kinds of bid types, automatic and maximum. If you select automatic, Twitter will optimize your budget by itself and try and get you maximum engagements. You can also just add a maximum bid. So, if I add $1, that means Twitter will not spend more than $1 per engagement on the tweet. You will also see a recommended range here and where you lie. So, for maximum results you would want to bid within the recommended range.
There are some measurement options here which, in my opinion, most people would not need. There’s something called audience measurement tag. So, if you are using a third party audience measurement SAS platforms, something like a Nielsen or a Comscore, you can integrate it with your Twitter ads and you will be able to choose and here. Right now, I have no partners added so I cannot do that.
If you’re using double click to track your ads in general for your company, you can select this and add your tracking code here, but again, this is something you can use only if you are using double click platform to track your ads. Right now, I don’t need either of them, I’m just going to set up my ad group details and click on next.
So, you can start by adding different kind of audiences here. It’s going to be people who visited your website or a list of customers that you’ve uploaded, people who use your mobile app, but you can only use this portion of your audience if you’ve created audience for yourself right here in the audience manager. This is something I’ll leave for another tutorial. It is used basically to do remarketing campaigns where you try and show ads to people who have already visited your site or your mobile app.
But if you don’t have an audience to select you can basically define your audience here under demographics. So, I’m going to start with any gender, add an age range. You can select location, language, and technology, which means you can divide your audience into the OS version they’re using, the platform, language, the device, carriers or location.
Under interest as well are these whole lot of options you can select from to basically narrow down the kind of user you want to reach. If you select conversation topics, you can basically add topics here that people talk about, something like marketing, something like marketing… so basically, you can select a kind of conversation topic. You can select people here whose followers look-alikes you would want to create, someone like a GaryVee maybe, or you can just add keywords. Like, you can see, I’ve added people who’ve completed college, who are interested in online education, keywords like ‘marketing’ or ‘product management’.
You can also switch on recommendations so you will get some recommendations here. These are basically hashtags or user accounts that are most used within the audience that you’ve selected.
You can select from an existing list of tweets that you already have or you can just create a new tweet by clicking here. I’m just going to go ahead and select one of my tweets, you can preview the ad as well. This is what it looks like on web, Android, and iOS devices. You can also select the placement of the ad, whether you want it on profiles and tweet detail pages, search results, user timeline is something that is selected by default.
And finally, you can just review your campaign and publish.