Lead Follow Up Tracking – Zooming Out by Iceberg RevOps

Sales operations and marketing operations teams often struggle with the lead handoff from marketing to sales. Even experienced revenue operations teams are frustrated by a lack of visibility into whether sales has contacted inbound leads. In this episode of Zooming…

Lead Follow Up Tracking - Zooming Out by Iceberg RevOps

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Sales operations and marketing operations teams often struggle with the lead handoff from marketing to sales. Even experienced revenue operations teams are frustrated by a lack of visibility into whether sales has contacted inbound leads.

In this episode of Zooming Out, Taft walks you through how to set up tracking for lead follow-up in your Salesforce instance.

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