Kalicube Tuesdays with Jason Fishman and Jason Barnard: How to Market an Equity Crowdfunding Push

Jason Fishman talks with Jason Barnard about crowdfunding (and more specifically how to market your crowdfunding push) Sponsored by Wordlift and SEMrush. Upon defining the two types of crowdfunding, reward-based and equity crowdfunding Jason informs on how to market to…

Kalicube Tuesdays with Jason Fishman and Jason Barnard: How to Market an Equity Crowdfunding Push

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Jason Fishman talks with Jason Barnard about crowdfunding (and more specifically how to market your crowdfunding push)
Sponsored by Wordlift and SEMrush.

Upon defining the two types of crowdfunding, reward-based and equity crowdfunding Jason informs on how to market to acquire investors online and using traditional media.

Jason B initially suggests that 1000 investors @ $1000 each will probably be less of a headache than 1 investor @ $1M. However, Jason F goes on to explain the complexity of keeping 1000 investors informed and happy whilst maintaining a relationship with 1 investor may also be a struggle.

In this episode of the podcast, Jason F explains the ins and outs, tips and tricks to getting traction behind your crowdfunding push. How to correctly utilise social media (Facebook, Instagram, Twitter and LinkedIn) and search engines (Google) to attract returning customers and new investors. Whilst it takes a lot of effort, apparently, he promises it is worthwhile 🙂

00:09 Introducing Jason Fishman
01:33 Controlling your Wikipedia presence
02:53 Entering the Knowledge Graph
04:13 The two primary types of crowdfunding and who can partake
05:53 The three primary filings: Investors, Owners/Users and Reg A+
07:15 Reg A+ and equity crowdfunding case study: Brewdog
09:14 Can you treat crowdfunding as a marketing push?
10:50 1000 investors or just one? Which one is easier to work with?
11:56 How you acquire investors
13:59 Utilising social media channels such as Facebook, Instagram and LinkedIn
17:31 Return on ad spend/return on marketing spend metrics
18:24 Who are the targeted audiences on Instagram?
20:20 Is Twitter a useful tool for crowdfunding campaigns?
21:29 When does Google play a role in attracting investors
22:34 Which type of marketing pays the best?
24:38 Reward-based crowdfunding needs a strong first day
26:00 Will previous success make it easier?

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