Interview Ramón Amich, Managing Director Spain & Portugal at Nielsen Sports

Ramón Amich, director of Nielsen Sports for Spain and Portugal and guest speaker on the Master in Football Business in partnership with FC Barcelona, talks about how brands that invest in sport sponsorship use data analytics to develop customized packages,…

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Ramón Amich, director of Nielsen Sports for Spain and Portugal and guest speaker on the Master in Football Business in partnership with FC Barcelona, talks about how brands that invest in sport sponsorship use data analytics to develop customized packages, the arrival of new sectors, the role of athletes as major influencers and the attraction of esports as a new avenue for sponsorship.

More Info:
https://johancruyffinstitute.com/en/blog-en/sport-marketing/data-analytics-on-sport-sponsorship/

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