Ideas keep looking for a home. Keep the windows of your mind always open.

The story of how I came up with the idea of an award-winning TV ad I wrote years back. On a hot summer day in Kuala Lumpur. It’s all about keeping the windows of our minds wide open. In case…

Ideas keep looking for a home. Keep the windows of your mind always open.

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The story of how I came up with the idea of an award-winning TV ad I wrote years back. On a hot summer day in Kuala Lumpur. It’s all about keeping the windows of our minds wide open. In case you smoke, it might help you quit smoking too.
We shot the film in India, brilliantly directed by my friend Prasoon Pandey. This ad won multiple awards, including the prestigious ‘Best of Show’ across all categories at Media Awards (Now known as Spikes Asia) in the year 2002.
In the prestigious Gunn Report, it was also one of the nominees in its list of “20 Best Commercials Of 21st Century So Far”.

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