How to track conversions with Google Ads and Google Tag Manager in 2021

Learn how to install Google Ads with Google Tag Manager and how to track conversions with it (including purchases) In this video, I will explain: * the basics of Google Ads conversion tracking * how to setup Google Ads Conversion…

How to track conversions with Google Ads and Google Tag Manager in 2021

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Learn how to install Google Ads with Google Tag Manager and how to track conversions with it (including purchases)

In this video, I will explain:
* the basics of Google Ads conversion tracking
* how to setup Google Ads Conversion Tracking with Google Tag Manager
* differences between Google Ads conversion tracking and imported conversions from Google Analytics, and which one to choose
* how to test your Google Ads conversion tracking setup

In this video, I presume that you have already created a Google Ads account.

=== TIMESTAMPS===
00:00 Intro
00:49 Create conversion in Google Ads
03:17 Configure conversion tag in Google Tag Manager
06:39 Test the setup
08:42 Track Google Ads conversion with value
12:43 Google Ads Conversion tracking vs Imported conversions from Google Analytics
19:46 Final words

=== LINKS ===

✭ Google Tag Manager tutorial for Beginners
https://www.youtube.com/watch?v=1dwk_erXAko

✭ Google Tag Manager course for Beginners (includes privacy-related topics)
https://www.analyticsmania.com/courses/google-tag-manager-course-for-beginners/

✭ Chrome Extension: Google Tag Assistant Legacy
https://chrome.google.com/webstore/detail/tag-assistant-legacy-by-g/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=en

✭ Chrome Extension: Tag Assistant Companion
https://chrome.google.com/webstore/detail/tag-assistant-companion/jmekfmbnaedfebfnmakmokmlfpblbfdm?hl=en

✭ Data Layer Tutorial
https://www.youtube.com/watch?v=hyZQLQITeV4

=== CONNECT WITH JULIUS & ANALYTICS MANIA ===

✭ Facebook https://www.facebook.com/analyticsmania
✭ Twitter https://twitter.com/fedorovicius
✭ Linkedin https://www.linkedin.com/in/fedorovicius

#googletagmanager #googleads

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