How to Run Facebook Ads: A Step-by-Step Guide to Advertising on Facebook |$ rashid channa tv
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MARKETING | 11 MIN READ
How to Run Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
Written by Carly Stec @CarlyStec
someone running a facebook ad on a mobile device
When setting up a paid Facebook ad, there are a lot of boxes to be checked.
Are you targeting the right people? Are your image dimensions to scale? Are you running the right type of ad? If we’re being honest, it can get a little confusing.
With more than 2.6 billion people using Facebook every month, and nearly 1.7 billion users every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. The trouble is, with both an investment of time and money on the line, there’s not much room for oversight.
To help, we’ve put together a checklist to help you keep all of your campaign details straight. Or watch this short video on how to increase the effectiveness of your ads and budget. These will help ensure that you’re tapping into the right audience with the right ad at the right time.
Free Facebook Advertising Checklist
Fill out the form to access your copy.
Hi 👋 What’s your name?
Hi null, what’s your email address?
And your phone number?
111 222 3333
What is your company’s name and website?
How many employees work there?
Facebook offers a variety of paid ad options and placements, but all ads can be broken down into three elements:
Campaigns. The campaign houses all of your assets.
Ad sets. If you’re targeting separate audiences with different characteristics, you’ll need an individual ad set for each.
Ads. Your actual ads live within your ad sets. Each ad set can hold a variety of ads that vary in color, copy, images, etc.
With that terminology out of the way, let’s dive in to creating an ad.
How to Run Facebook Ads
Create an account with Facebook Ads Manager.
Start creating an ad through Facebook’s Ads Manager.
Choose an objective.
Choose your audience.
Set your budget.
Create your ad.
Monitor your ad’s performance metrics.
Reporting on Facebook ad performance.
1. Create an account with Facebook Ads Manager.
Facebook’s Ad Manager is a sophisticated dashboard that provides users with an overview of all their campaigns.
Upfront, the dashboard highlights an estimate of how much you’re spending each day. The dashboard is organized by columns, which makes it easy to filter through your ads so you can create a custom view of your results. Key numbers like reach, frequency, and cost are readily available, making reporting on performance a no brainer.
In order to use the Facebook Ads Manager, you’ll need a Facebook Business Page (learn how to set one up here). This is because you can’t run ads through personal profiles.
Then, follow these steps:
Navigate to https://www.facebook.com/business/tools/ads-manager.
Click the button that says “Go to Ads Manager.”
Confirm your information on the ad account setup page.
Set up your payment method.
Once set up, the Ads Manager becomes the control center for your Facebook ads.
2. Start creating an ad through Facebook’s Ads Manager.
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