How to Market Yourself

Key Highlights Step 1: Get set-up. Build all your online profiles (Zillow, Raealtor.com, Facebook, Instagram, other real estate apps, etc.), write a bio, select a professional photo etc. Think about your personal story and where you add value to clients…

How to Market Yourself

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Key Highlights

Step 1: Get set-up. Build all your online profiles (Zillow, Raealtor.com, Facebook, Instagram, other real estate apps, etc.), write a bio, select a professional photo etc. Think about your personal story and where you add value to clients to build an “elevator pitch”. Put systems in place to build your FREE online presence. (i.e. create a checklist that includes asking for reviews or testimonials after closing, logging past sales on Zillow etc.)

Step 2: Get educated! Understand the real estate closing process, how to make a competitive offer, attend first time home buyer seminars etc.

Step 3: Develop your Book of Business. This should include everyone you know: best friends and family members, to your dentist and hair dresser. People you went to high school and/or college with. All of your peers. Put them in a database (either informal such as Excel or formal such as a CRM) and reach out to them on a personal level. A MASS EMAIL FOR THIS WON’T WORK. This takes time but provides the best entry into the business. We still do this at year 10! https://realtytimes.com/agentnews/agentadvice/item/26358-20131011-250-people-who-should-be-in-your-sphere-of-influence

Step 4: Create referral partners with a professional network. Lenders, attorney’s, inspectors, movers, estate planners, wedding planners, etc. These do not generally create business overnight, they take a long time to see referrals. One email and a coffee won’t be enough. Nourish your network.

Step 5: Where/When should I spend money? Start when you fully understand the real estate process and are ready to scale your business. ALWAYS continue to connect with past clients and your original database. Ask for reviews/testimonials, remember birthdays/sale anniversary’s, just check-in to say hello. Stay top of mind so they always remember you. Just a few paid advertising options include: partnering with loan officers to co-market on Zillow, Realtor.com etc., Google Ads, market updates (generally for past clients/leads), investing in professional webpage/Facebook development and advertising etc.

– Repeat and referral business provides the best ROI and highest lead conversion rates.

– Generally it takes 4-7 years to start seeing repeat business from past clients.

– The best way to market is ALWAYS organic referrals and repeat business. This is the lowest cost, highest conversion rate and is sustainable over time.

Additional Resources:

– Bigger Pockets podcast

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