One of the top questions I get is, how do I market my restaurant? There are so many ways to answer that question, which I will do in this series of videos giving you restaurant marketing ideas, but the first one I want to address is positioning. In this video, you’ll learn the first step to positioning your restaurant or pizzeria as an experience, instead of being perceived as just a commodity.
Get your copy of my free report: http://bit.ly/2R8sOqa
Read it to learn the easiest way to increase restaurant sales today!
👍Need to increase your restaurant or pizzeria sales?
Subscribe for more restaurant marketing ideas here ►https://bit.ly/2kqFayb
Read more on my blog: https://blog.repeatreturns.com/
Thank you for watching this video. Please share and comment. I read comments so please chime in and tell me what topics you’d like to learn more about.
About The Importance of Positioning in Marketing Your Restaurant…
There is an epidemic of average out there. You don’t want to be average. If someone calls your restaurant, say a pizzeria, and asks what comes on your pizza and the person answering the phone says, “Uh, pepperoni,” how does that distinguish you from the frozen pizzas in the grocery store or the pizzeria with the sign waver on the corner?
So, how to market your restaurant with positioning:
Again, falling back to the example of a pizzeria and how the owner distinguishes the product he or she serves from the competition. Are you selling a commodity or an experience? What makes your product worth the experience?
For example, you don’t have pepperoni on your pizza. All pizza restaurants have pepperoni. Not you. You have premium arezzio pepperoni and fresh Italian sausage that cooks right on the pizza. You use whole milk mozzarella and sweet red onions, both of which are on top of your slow-cooked marinara.
In my pizzeria, I positioned us above our competitors and justified why our product was a couple dollars more.
So, how do you use this positioning for marketing? First, on your menu, use a mouth-watering picture and description. Next, put the description on your POS system that you want your customers to hear. For online ordering – which is the only perception of your restaurant that your customers will have. Use those mouthwatering photos and descriptions. Make their mouths water and not want to resist what you’re selling. I even put it on the make line in my restaurant so that my cooks crafted the product that was promised in the description.
This approach to positioning your restaurant marketing will put you well above your competition.
More About Kamron Karington…
Kamron bought a rundown, nearly bankrupt pizzeria while on a phone call to get tickets to the Rolling Stones (huh?).
Overwhelmed by dumb employees, failing equipment, and flatlined sales, he decided to sell the place and get out. But, after a night sleeping on top of the walk-in cooler, he woke up with an “a-ha” idea that changed everything.
Sales more than doubled from $12,000 a month to $28,000 in just 30 days. Three years later, sales hit a staggering $149,000 a month. That’s more than 1,000% higher than when he started.
Kamron published the 400+ page Black Book Restaurant & Pizzeria Marketing Guide detailing every ad, promotion, and up-selling phrase that drove the explosive growth. The Black Book sold out on every continent except Antarctica at $600 a copy.
His marketing articles have been featured in Pizza Today, PMQ, Restaurant Startup & Growth, and Nation’s Restaurant News. His marketing seminars pulled the most massive crowds Pizza Expo has ever seen.
Kamron founded Repeat Returns in 2008 with the goal of providing an all-in-one, done-for-you marketing platform to help restaurant and pizzeria owners make the transition from hand-crank marketing to data-driven, fully automated smart marketing.
Today the Repeat Returns platform is growing sales for high-volume independents, multi-unit and franchise operators nationwide. It’s been recommended by the largest food distributors on the planet to over 400,000+ accounts.