People have started to wake up when it comes to social media. Restaurant owners and small business owners who didn’t believe in social media because it didn’t bring immediate ROI are starting to understand that this channel is more about brand awareness than getting direct bums in seats. Even though it is a good thing that they have come to their senses, they are late to the game. Because all the channels are super saturated, posting a nice photo of your food isn’t enough anymore. Before you could get away with it.
Now you need to do things that cut through the noise and leverage key strategies and channels that will bring you a bucket load of awareness and potential customers. In regards to social media, that would be utilizing ads, obsessing about review sites like Yelp, Google reviews and Trip Advisor (yes they are social media too), influencer marketing, and building a community. These 4 things will be CRUCIAL if you want to kill it on social media for your restaurant or food business. Ignoring these would mean you’ll simply be part of the noise. Even if you solely focus on one, you’ll see the results.
So if you’re a restaurant owner or food and beverage brand owner, and are looking for restaurant marketing tips, restaurant marketing strategies, digital marketing for restaurants, instagram marketing for restaurants, how to run restaurant promotions, looking to add new tactics to your restaurant marketing plan, or how to start a restaurant, keep on watching!
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I’m Wilson, your new restaurant business partner. I’m here to help turn your food and beverage concept into a reality with expert tips & tricks for success.
My videos are based on years spent in the industry building multi-million dollar businesses, including my own international dessert chain (https://720sweets.com/) with locations spanning the globe. Since my franchise was acquired (2020) it’s been my mission to share this knowledge with people like you who have great ideas, but just can’t seem to break through. If I did it all with no experience, so can you. I know firsthand the struggles and mistakes most entrepreneurs make, and want to show you exactly how to avoid them.
I’ve helped hundreds of restaurant owners and entrepreneurs create explosive Food & Beverage businesses. You don’t have to take my word for it. I’ve been awarded Top 30 Under 30, Young Entrepreneur of the Year, Top 10 Emerging Entrepreneurs, and recently a Forbes Business Council Member.
Find more great resources, check out https://www.wilsonklee.com/
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