Restaurant marketing in the new normal is not like what most restaurant owners are used to. For long time our industry has been slow to adopt new technology as they were usually too complicated and too expensive. All we needed was a decent POS system right?
Luckily, one piece of tech that is making waves in the restaurant industry are QR codes – these two-dimensional bar codes allow anyone to point their camera and it will automatically open whatever link or message you connected to it. That could be to your menu or to a coupon or to your Yelp page. They are easy to use, set up, and cost-effective.
You probably have seen them around. And they are a gateway for your restaurant marketing moving forward in the new normal as we try our best to reduce the spread of the virus through contactless methods.
Not only that, it is incredibly smart by letting you create scheduled coupons for different times of the day, have different menus for each service in just one code, and give you all the data necessary for you to understand whether your marketing dollars are giving you any return. A refreshing change from the usual clunky tech we are shoved down our throats!
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I’m Wilson, your new restaurant business partner. I’m here to help turn your food and beverage concept into a reality with expert tips & tricks for success.
My videos are based on years spent in the industry building multi-million dollar businesses, including my own international dessert chain (https://720sweets.com/) with locations spanning the globe. Since my franchise was acquired (2020) it’s been my mission to share this knowledge with people like you who have great ideas, but just can’t seem to break through. If I did it all with no experience, so can you. I know firsthand the struggles and mistakes most entrepreneurs make, and want to show you exactly how to avoid them.
I’ve helped hundreds of restaurant owners and entrepreneurs create explosive Food & Beverage businesses. You don’t have to take my word for it. I’ve been awarded Top 30 Under 30, Young Entrepreneur of the Year, Top 10 Emerging Entrepreneurs, and recently a Forbes Business Council Member.
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