How To Market Your Fitness Brand With Marketing Director, Joel Greiner

How To Market Your Fitness Brand With Marketing Director, Joel Greiner ~~~~~~~~~~~~~~~~~~ Have you ever wondered what the best way to market your fitness brand is? In this episode, Marketing Director Joel Greiner, explains how to use the 5 stages…

How To Market Your Fitness Brand With Marketing Director, Joel Greiner

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How To Market Your Fitness Brand With Marketing Director, Joel Greiner
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Have you ever wondered what the best way to market your fitness brand is? In this episode, Marketing Director Joel Greiner, explains how to use the 5 stages of customer awareness and its effect on a potential sale. Instead of focusing on a sale, Joel talks about how to focus on a problem that a customer has and what the solution might be.

✅ Stage 1: Unaware of the product

✅ Stage 2: Pain aware- you know you have a problem but unsure how to fix it

✅ Stage 3: Solution aware- you know the solution but not ready to take action

✅ Stage 4: Product aware- you know the product but are shopping around

✅ Stage 5: Most aware. It is here where you are an advocate of the brand

Once you understand where a customer sits in one of these stages, it becomes easier to tailor your marketing to them.
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