How To Market Your Fitness Brand With Marketing Director, Joel Greiner
Have you ever wondered what the best way to market your fitness brand is? In this episode, Marketing Director Joel Greiner, explains how to use the 5 stages of customer awareness and its effect on a potential sale. Instead of focusing on a sale, Joel talks about how to focus on a problem that a customer has and what the solution might be.
✅ Stage 1: Unaware of the product
✅ Stage 2: Pain aware- you know you have a problem but unsure how to fix it
✅ Stage 3: Solution aware- you know the solution but not ready to take action
✅ Stage 4: Product aware- you know the product but are shopping around
✅ Stage 5: Most aware. It is here where you are an advocate of the brand
Once you understand where a customer sits in one of these stages, it becomes easier to tailor your marketing to them.
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