Welcome to the SBE Podcast: The place where we share interesting stories of interesting people. In this second episode, our host Louis Morgner welcomes Assistant Professor Dr. Tim Hilken to talk about the current status of technologies like Augmented and Virtual Reality (AR and VR) in marketing, how they can be further developed to better address consumer needs and how these technologies could even be used in the classroom.
01:20 Early days of Tim’s career
04:03 What are AR and VR?
09:06 Evolution of AR and VR
16:39 AR and VR: where are we today and what can we expect in the future?
53:33 Three tips for future marketeers
Interested in the topics discussed during the episode?
– Augmented research initiative: https://www.augmented-research.com/
– Hilken, T., de Ruyter, K., Chylinski, M., Mahr, D., & Keeling, D. I. (2017). Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences: https://link.springer.com/article/10.1007/s11747-017-0541-x
Special thanks to SBE student Christopher Jorna for the video editing
Want to make sure you do not miss our next podcast episode? Follow the SBE Podcast on Spotify: https://spoti.fi/3pHIBgt
Follow us on Instagram: https://bit.ly/39BPTgt
Follow us on Facebook: https://bit.ly/2VkIgCq
Follow us on LinkedIn: https://bit.ly/3fVdZUk