How the masters of Intent data are driving organizational transformation

Intent Event alumni, Kelvin Gee (Oracle), Brian Cooper (Juniper Networks) and Ben Howell (Salesforce) discuss a range of Intent data issues, including operationalizing a global account-based strategy, building a data lake to feed new business areas, and mobilizing a 20-year-old…

How the masters of Intent data are driving organizational transformation

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Intent Event alumni, Kelvin Gee (Oracle), Brian Cooper (Juniper Networks) and Ben Howell (Salesforce) discuss a range of Intent data issues, including operationalizing a global account-based strategy, building a data lake to feed new business areas, and mobilizing a 20-year-old ‘startup’ to bring together sales and marketing.

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