How Clients Treat Different Digital Marketing Tools

The best way to build and sustain your digital presence is always a kickass content strategy. But is it sustainable?

While consistently putting out great copy and well-produced content is a great template for success on any platform, it can also be challenging and expensive. And while the expense might not be the biggest problem, maintaining a strict quality check on the content that goes out is difficult for any business owner.

A great hygiene-based solution for this is ORM, or Online Reputation Management. ORM as a concept is really, really simple – someone sitting at a desk, looking at every place your brand is being mentioned or talked about. It might be in the comment section of your posts, it might be love that someone else has sent via a Google Review, or even a tweet where an estranged user has ranted their heart out.

Just sending a simple reply – expressing gratefulness for loving messages, regret for a bad experience someone might have had or even giving timely solutions to a customer’s problem – can go a long way in establishing credibility for your business online. Not to mention, it tells others that there’s a caring and interactive brand out there, resulting in purely organic brand awareness.

So the message is simple – don’t miss out on this really potent low-hanging fruit in the world of digital branding/marketing. Start your ORM activities now! And if you need help with that – you know the drill, go to the link in our bio!

#orm #digitalbranding #onlinepresence #SavageAndPalmer #shorts