The Google Ads Reports Tool helps advertisers get the performance information we need to optimize our campaigns. With as many options are there are in Google Ads for running campaigns, there are just as many to report on. In this video, we’ll walk you through the Reports Tool in Google Ads and show you how you can customize reports for your specific needs.
0:55 – Why We Need the Google Ads Reports Tool
1:44 – How to Access the Reports Builder in Google Ads
2:38 – Types of Reports in Google Ads
3:18 – Understanding the Google Ads Report Builder
5:04 – Dealing with Incompatible Dimensions
7:28 – How to Filter Metrics in Reports
8:55 – Reorganizing or Deleting Metrics and Dimensions
9:50 – Changing Report Types to Charts
10:26 – Understanding Custom Y-Axis Settings in Reports
12:02 – Saving, Downloading, & Scheduling Custom Google Ads Reports
15:50 – Managing Saved Reports in Google Ads
16:27 – Using Predefined Google Ads Reports
#googleadsreporting #googlereporting #googleads #ppc
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