Google Ads Reach Planner is a tool to help advertisers put together media plans for future video campaigns. We can put together a combination of audiences, demographics, and ad formats to see how many unique users could see your video ads depending on the length of the campaign as well as the campaign budget. This video will cover how to gain access to Reach Planner, how to create a media plan, and how to make changes to any of your plans.
To request access to Google Ads Reach Planner, you can fill out the form here: https://services.google.com/fb/forms/reachplanneraccessrequest/.
0:36 – Navigating to Reach Planner in Google Ads
0:47 – Getting Access to Reach Planner If You’re Not Opted In Yet
2:00 – Creating a New Plan in Reach Planner
2:40 – Adjusting Your Media Plan Settings
4:27 – Audience Available in Google Ads Reach Planner
4:58 – Lineup Targeting in Google Ads
6:03 – Selecting Dates to Plan Your YouTube Campaign Reach
6:31 – Setting Your Ad Preferences in Reach Planner
8:13 – Reading the Plan Once You Hit Submit
10:17 – Editing Reach Report & Additional Settings
11:20 – Actions to Take With Your Reach Plan After Finalization
#googleadsreachplanner #youtubereachplanner #googlereachplanner
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