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How do you manage a PPC account when the daily budget is limited? Watch this video to learn how to generate leads and increase conversions even if you’re limited in your PPC budget.
If I have a limited daily budget and I’m generating leads for a personal injury sector where the CPC is very high yes should I focus on just a couple of ad groups where the search volume is high? Okay so there are two things you are saying here you got a limited daily budget and you are generating leads right if you are generating leads at a good price those attorneys or the lawyers will want more leads so why not scale it tell your client to look you are getting that lead for 300 or 400 whatever and I know these are very expensive clicks but you probably haven’t looked at the display or YouTube where you can get some very good quality traffic at a fraction of the cost.
So you shouldn’t have a limited daily budget when your campaign is performing and is profitable then sky is the limit. So for a lot of our clients, we have been given the go-ahead or the permission look scale as much as you can as long as my ROAS is the bare minimum X amount or my cost per conversion is a maximum of this much if you can get those within those metrics scale as much as you want, spend as much money as you like. That’s the kind of clients you want because that’s how you scale your business and their business.
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