Google Ad Exchange Tutorial: Understanding Google Display Ads Ecosystem

In this video, we will be understanding the Google Display Advertising Ecosystem in detail, I will take you on a journey when the Ad Tech wasn’t as developed as today: Video summary: How were the Ads bought and sold online…

Google Ad Exchange Tutorial: Understanding Google Display Ads Ecosystem

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In this video, we will be understanding the Google Display Advertising Ecosystem in detail, I will take you on a journey when the Ad Tech wasn’t as developed as today:

Video summary:

How were the Ads bought and sold online initially?
Why was there a need for Ad agencies?
What were the limitations for Ad agencies and how did Ad Network resolve them?
What is Programmatic Advertising?
What is an Ad Network?
What is an Ad Exchange?
What is RTB(Real Time Bidding)
What are Demand side platforms and supply side platforms(DSPs/SSPs)
What is a DMP?

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