Led by Barry Reicherter, Managing Partner, Global Intelligence, Finn Partners
There are countless sources and tools to provide you with research findings and data to examine, but the plethora of analytics can mislead as much as guide. You have to start with a good foundation to begin any research and analysis to be productive and effective. In this session you’ll learn how to structure your research effort with best practices for determining the sources to utilize and the most important instrument to master for any analysis – the Boolean query. The session includes overview of an important Boolean query for “corporate equity” — a must-have for corporate communications coming out of the pandemic and social issues of 2020.
About Barry Reicherter: With more than 25 years of experience in digital marketing, Barry leads FINN Partners’ global intelligence team focusing on primary research, analytics, planning, and measurement for clients operating in government, public affairs, consumer, healthcare, education, travel, and technology sectors.