Facebook Ads & iOS 14.5 : What Businesses and Advertisers Need to Know

What exactly does iOS 14.5 this mean for Facebook Advertisers & Business Owners? Apple announced that its iOS 14.5 Privacy Tracking Update will be released Monday, April 26. Will Facebook Ads continue to be an effective way of advertising going…

Facebook Ads & iOS 14.5 : What Businesses and Advertisers Need to Know

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What exactly does iOS 14.5 this mean for Facebook Advertisers & Business Owners? Apple announced that its iOS 14.5 Privacy Tracking Update will be released Monday, April 26. Will Facebook Ads continue to be an effective way of advertising going forward?

Read the full write-up here:
https://www.logicalposition.com/blog/facebook-attribution-how-it-works

Thankfully we’ve got some answers! Today we sit down with Logical Position’s director of Paid Social Client Services to discuss all of these changes! We’ll go over how cookies and tracking work, how many people we estimate will opt-in, how this will change Facebook’s attribution (including ROAS and CPA) , what, if any, data digital marketers will still be able to gain from users who opt-in. And most importantly, will Facebook & Instagram still be an effective platform for advertisers and businesses?

We also discuss the ways that the Logical Position team is adapting to these changes and what alternative platforms we can still use to measure success for our clients (like Google Analytics!), what won’t change with Facebook campaigns, and we also have an important conversation about customer privacy and the shifting landscape of advertising.

LP Paid Social services:
https://www.logicalposition.com/paid-social

Timestamps:

00:00​ Intro
00:52 What Exactly is This Update?
01:59​ How does iOS 14.5 Effect Advertisers
02:54​ How many Consumers will Opt-In?
03:14​ How will this affect conversion tracking, performance, and attribution?
06:28​ How is the Logical Position team preparing for this change?
09:49​ Customer Privacy Balance
12:24 How quickly will this begin to affect things?
12:48​ Outro

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