Equilar Backbone for Salesforce

A major pain point for CRM users is the accuracy and quality of their data, especially of executives and key decision makers at the top of every account. In a complex B2B selling environment, accurate C-suite data forms the backbone…

Equilar Backbone for Salesforce

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A major pain point for CRM users is the accuracy and quality of their data, especially of executives and key decision makers at the top of every account. In a complex B2B selling environment, accurate C-suite data forms the backbone of effective sales and marketing efforts. How you organize your most influential executive contact data within your CRM across business units and sales teams can make the difference between winning new accounts versus embarrassing and poorly targeted outreach.

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