Dutch Digital Day – Michael Musandu – Shopping with hyper-personalised inclusive models

Michael Musandu is the CEO and founder of Amsterdam-based Lalaland, which generates hyper-personalised ethnically and body-size inclusive models for fashion ecommerce brands like Wehkamp, Stieglitz. As it turns out, Lalaland not only addresses the diversity and inclusion problem, helping brands to attract new customers, it also reduces the return rate significantly, and thereby reducing costs and environmental impact.