Why do 84% of digital transformation projects fail? Every company has accelerated its digital transformation in the past year and it’s not slowing down! Are you a marketing leader who is required to be resilient, flexible, and deliver on your goals? How do you navigate this new terrain?
Elissa Fink was Tableau Software’s CMO for over 11 years and retired at the end of 2018. She is credited with driving marketing strategy and execution through all stages of growth, taking Tableau Software from a small startup with ~$5 million in revenue to a publicly held industry leader with over $1 billion in revenue. Now, she serves on public, private, and not-for-profit boards, including Talend (NASDAQ: TLND), Qumulo, Pantheon, and Intellimize. She also teaches graduate marketing and communications courses at the University of Washington.
Here’s what our discussion will focus on:
• Digital transformation beyond the buzzword
• Where marketing leaders should start and how to prioritize their approach
• Letting go of the traditional lines we’ve drawn around marketing
• Pragmatic optimistic best practices and the possibilities of digital transformation
Elissa has real-world experience about what works and what doesn’t with digital transformation and we are honored to have her share her wisdom with us.
Hosted by Lisa Hufford, Simplicity Consulting Founder & CEO
Simplicity Consulting is the enterprise marketing consultancy for the new world of work. We help clients get the job done faster by bringing in on-demand consultants that add immediate value. With a curated community of strategic-doers, we specialize in brand building and lead generation, modern storytelling, sales channel ignition, and business optimization. Our un-agency approach helps teams increase efficiency and reduce overhead with a dynamic, flexible model designed to add a fresh perspective and accelerate growth.
Simplicity Consulting is a five-time honoree on the Inc. 5000 list as one of the fastest-growing private companies in America and has been recognized as one of Washington’s largest women-owned companies by Puget Sound Business Journal. Female-founded and run, we are committed to helping everyone thrive in today’s workplace.