CBO vs ABO vs ADVANTAGE Campaign Budget?!!

Have you seen Advantage Campaign Budget in your Facebook ad account yet? If not, you will do soon. It’s Meta’s latest budget optimization option. Facebook advertisers have debated Campaign Budget Optimization vs Ad Set Budget Optimization (CBO vs ABO) for…

CBO vs ABO vs ADVANTAGE Campaign Budget?!!

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Have you seen Advantage Campaign Budget in your Facebook ad account yet?

If not, you will do soon. It’s Meta’s latest budget optimization option.

Facebook advertisers have debated Campaign Budget Optimization vs Ad Set Budget Optimization (CBO vs ABO) for years.

Now there is a new budget optimization option for your Facebook ad campaigns called Advantage Campaign Budget.

Sounds good right?

In this video I explain what Facebook Advantage Campaign Budget is, how it works and whether or not you should use it.

#facebookads #facebookadsstrategy

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