When it comes to generating leads, most business owners choose either the “Traffic”, “Lead Generation” or “Conversion” objective.
But which one of these Facebook Ad marketing objectives is best if your goal is to generate the most amount of high quality leads?
Here’s a quick summary:
This will optimize your Facebook ad campaign for getting the most amount of clicks and visitors to your landing page. Although this can generate leads, it still doesn’t optimize the Facebook ads algorithm for leads. It’s optimizing the Facebook ads campaign for traffic. So I would recommend skipping traffic and doing one of the other following objectives.
The lead generation option will show users a pre-populated form on the Facebook platform. This makes generating leads really quick and easy, but sometimes because it’s so easy for users to fill out a form, the quality isn’t that high.
This is my favorite objective in Facebook. With the conversion objective, you can tell Facebook what you consider a conversion (for example a lead, sales appointment or new client) and Facebook will optimize your campaign for that specific objective.
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