Led by Sarah Eisler, Account Supervisor, The Bliss Group and Sean Hojnacki, Account Supervisor, Editorial, The Bliss Group
Sean and Sarah will break down the steps of creating a content engine that powers clients’ business goals—from developing a robust strategy that addresses different stages of the buyer journey to maximizing different content formats. You’ll learn more about best practices for engaging the target audience and get practical insights into how an agency supports clients’ content goals. Sean and Sarah work closely with clients of The Bliss Group on all aspects of content development, and they’ll share advice for those who have similar career goals.
About Sarah Eisler: is an Account Supervisor at The Bliss Group. She primarily works with financial and professional services clients to develop meaningful integrated marketing and communication strategies to drive ROI. Sarah earned a bachelor’s degree in English and Hispanic Studies from the University of Pennsylvania.
About Sean Hojnacki: Sean Hojnacki is an Account Supervisor-Editorial at The Bliss Group. He focuses on content strategy and thought leadership development, and he works with closely with team members to hone their writing and editing skills. Sean previously worked at a digital publisher for B2B websites, a boutique media agency, and a national media outlet, and he earned a master’s degree in philosophy at University College Dublin.