Your products can be seen more often and you will be able to drive more sales if you set your PPC campaigns smart enough. Thus, to make your campaign smarter, you might consider using software rather than setting up a manual campaign.
In this video, Nella Argenziano from Olsam explains why it’s important to use Amazon PPC automation software in addition to the seller or expert managing PPC campaigns.
Amazon PPC automation helps sellers to save time, keeps ads performance under control, and manages the ad budgets better. Nella goes through the 5 most important types of automation in order to give the right data to the Amazon PPC automation tool. She also shares tips on how sellers could better use automated bidding, and budget automatization, target harvesting, target negation, and inventory level-based optimization.
👉 Try this ACoS calculator that Nella mentions in the slides. By using the tool, you can insert your data and quickly calculate the target ACoS for your bidding automation: /3AyP7xM
🎬 Other related videos:
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🔶 Topics covered in the video:
➤ 00:00 PPC automation tool
➤ 00:52 Olsam Group
➤ 01:52 What is Amazon PPC automation?
➤ 04:55 Five types of automation
➤ 05:12 1. Automated bidding
➤ 08:28 2. Budget automation
➤ 10:02 3. Target harvesting
➤ 14:20 4. Target negation
➤ 16:44 5. Inventory level-based optimization
➤ 18:02 Amazon rule-based bidding
➤ 22:22 What tool are you currently using, that allows you to implement the aforementioned automation?
➤ 24:25 Dayparting and its efficiency
➤ 26:00 Contact Olsam Group
🔶 About OLSAM GROUP
Founded by ex-Amazonians for Amazon Sellers, Olsam is a European consumer goods company that acquires and scales category leading Amazon FBA brands sold across global marketplaces. We have started and sold our own brands with the Amazon Choice badge and thousands of 5 star reviews, and we have over 20 years of e-commerce experience working for Amazon’s marketplace team, managing the UK and Europe’s largest FBA Brands. Believing that brands should be built for the long-term, we want to be the first point of contact for any Amazon FBA operators that are looking to sell their businesses and see their brands go to the next level.
👉 Mention ORANGEKLIK when contacting OLSAM GROUP: https://olsamgroup.com/
🔶 About Nella Argenziano
Nella is a Performance Marketing Professional with extensive experience in Amazon Paid Advertising, Google Shopping, Search, Display, and Social Media PPC. As Olsam’s Amazon PPC Superstars manager, Nella is responsible for laying the foundations, planning the strategy, and ensuring the team is current on Amazon PPC trends and new tools.
🔶 Video host – LISETT LEES
Lisett is an Amazon FBA Expert and Strategist who works with different brands helping them to stay on top of the Amazon game. She advises business owners on setting goals and managing the store, helps to create optimised product pages and use Seller Central tools to build the best customer experience for the buyers in order to get more sales for the sellers. Since she started out in 2016 as an Amazon virtual assistant, her mission has been to help businesses run their Amazon stores cost-and time efficiently.
👉 Learn more about Lisett and how she helps Amazon FBA businesses: http://lisettlees.com/
🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: https://orangeklik.com/
** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.
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