My guest today is Paul Bannister, Executive Vice President at Ad Thrive.
We talk about what a company like Ad Thrive is looking for in terms of its bloggers and publishers, why ad revenue is important, what kind of content will grow your traffic, and the latest trends in the online ad business.
What You Need as a Blogger to Join Ad Thrive Paul and his company look for bloggers who have original content, a clean site, and who view their blog as their business, not a hobby.
They want bloggers with a good history of content and a strong audience.
Ad Thrive has minimum monthly page views of 100K in order to consider working with a blogger.
If you are getting more than 100K page views a month, it will be evident that your blog is more than a hobby to you.
There are other ad agencies that want to focus on a specific niche, such as healthcare.
Using Google AdSense can be nice since they are a big name and you can easily add ads to your site even if your blog is small.
As your blog gets bigger, an ad network like Ad Thrive can bring in ad agencies from all across the industry, not just Google-related.
Can You Make a Living Off of Ads on Your Blog? If you are a blogger with 100K page views, you are not going to be able to quit all your other jobs and live off your ad revenue.
Not only is it not feasible, but Ad Thrive is big on their publishers having several different revenue streams.
It is always a good idea to have several sources of income, no matter where you are in your blogger stage. Ads can be a big part of that revenue, but you need something to fall back on should your ad revenue dry up.
How to Grow Blog Traffic Traffic is crucial to ad income, because the more traffic you have, the more ad income you earn.
The best way to grow your blog traffic is to be great at something. If you understand Pinterest and do really well marketing your blog there, keep it up. If email is your jam, use your email list to the best of your ability.
Focus on what you’re best at and stay in that space for a while.
Site Speed Matters Sire speed matters, particularly for SEO. Anything you add to your blog is going to affect your site speed.
You should have the overarching view of, “What is on my page and how is it serving my audience?”
So, you need to think of the tradeoff of the new content or ad that you’re publishing and how it will affect your site speed.
If your site is slow to load, the person who found you on Google search is probably going to bounce away from your page to one that loads faster.
Each ad has a slight effect on your site speed. The first ad is going to have the most impact, and after that the impact is minimal.
How to Find an Ad Network Let’s say you’re a blogger. You have no ads on your site currently, but after listening to this episode, you’re ready to jump into the ad game. Where do you start? What should you look for in an ad network?
One of the first things to do is to read reviews from other entrepreneurs who have used a specific ad company. If you know someone who has ads on their site, as them if they’re pleased with the ad agency they’re using.
Checking out other sites or businesses that are using a specific ad company is a good way to get a feel for that company’s values.
There is a tool called Built With that will show you which ad networks the site is working with.
Your ad network is a big revenue stream, but it is also a big part of the user experience. You want to make sure that the ad company you use matches the experience you want your readers to have.
Where You as a Blogger Should Focus Your Business Bloggers wear a million hats, so it can be hard to know where you should put the majority of your focus.
Paul believes in focusing on the thing you are the best at first.
Pick the content you are good at creating…